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Reducing Risk of Robbery
If retail jewelers follows basic security rules, the risk of a robbery can be greatly reduced. Following these suggestions will lower a retailer's chance of becoming a victim:
* Do not open or close the store alone. One person should lock or unlock the doors, while a second person observes from a safe distance outside with a cellular phone, in order to summon the police if required.
* Never let a stranger into your place of business before or after business hours.
* Check carefully the identity of all delivery personnel and other workers.
* Use a buzzer system to admit customers to your store. If you feel that locked doors are not appropriate in your community, use a doorbell or chime to alert you that someone has entered your store.
* Have at least two employees on the floor at all times. The chance of armed robbery goes up if there is only one person on the floor.
* Look at and greet all customers who enter your store. Criminals casing your store don't like to be noticed.
* Use and properly maintain a visible video camera and recording system in your store. An obvious camera system acts as a deterrent to crime, and helps identify criminals who commit a crime, or even who case your store with the intention of committing a future crime. If you have a second, concealed recorder in your store, you will still have visual evidence of the criminals even if they take the tape from the main recorder after a crime.
* Use display cases that have burglary resistant or reinforced glass on the sides as well as the top. This will further slow down the robber who is smashing cases. It is recommended that at least those showcases containing high-end goods be constructed of special glass. Many robbers have wound up with a small "take" as a result of showcases made of hardened glass that took them many blows and a great deal of time to break.
* Have a highly visible one-way mirror installed on your premises so that potential robbers may think that someone is watching them from the other side. Robbers are deterred by their fear of the "unknown," that is, someone watching them from the other side of the mirror, and by fear of what the unknown person might do.
* Have an "alert system" in place for your store. If you believe you have suspicious persons in your store, have a code word or phrase to alert the other employees in your store that you believe a crime may be about to occur. A phrase such as, "Did Mr. Smith's ring come in today?" will be effective in alerting the staff, and will not disturb genuine customers. Employees should pass along the code word to their fellow employees until the entire staff is on notice of a suspicious situation.
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